Last week (2 – 6 Feb) I took control of the @1000LivesPlus Twitter account to share My Working Week with followers, following in the footsteps of my colleague Paul Gimson.
I’ve been using Twitter for a few years now and I have fallen in and out of love with it, however, I was excited to see what a busy week ahead would bring, as well as having an opportunity to share and profile different aspects of my work to a new group of people, highlighting some of the work my colleagues do along the way. I also wanted to get people thinking – and perhaps even testing – some small changes that can have a positive impact on the experience of our service users across NHS Wales.
So what have I learnt?
Taking over our official Twitter account made me more nervous than I was expecting it to, something Paul Gimson mentioned the reflections on his week in charge. Partly knowing I would be tweeting to a much larger audience than I normally do and the responsibility of portraying my team and work in a fair way. It was also surprisingly time consuming to do and plan.
However, these were outweighed by the huge potentials that Twitter can offer; from engaging people I wouldn’t normally, to connecting work and creating opportunities to collaborate. During the week I spoke with colleagues that I know well, and also chatted with followers on Twitter that I didn’t know at all – all relating to my work, learning and sharing in one open forum.
Back to improvement
Like all improvement work, which I have blogged about before, we should always be clear about our aim and measure our processes and outcomes. I spent time before the week trying to get a clear aim of what I wanted to achieve: to increase and create new conversations around our person centred care work and to strengthen existing and create new contacts for future work. Having that clearly articulated meant we could test different approaches to see what worked.
Working with our communications team, we set a number of measures that could tell us how we were doing and we had de-briefs at the end of each day to discuss our next PDSA. We wanted to test that tweeting more questions and more pictures throughout the week would increase interaction. It worked, looking back at the analytics that Twitter provides users; more people engaged when I was asking a question or when I included a picture in my tweets, so I did more of this. To me this was another obvious example of why quality improvement methodologies are so powerful – they really do transfer to anything.
@1000LivesPlus – I’m looking forward to coming back & mae cyfleoedd gwych i rannu arferion gorau.
— Dave Williams (@AstroDaveMD) February 3, 2015
But did I achieve my aim? I’m confident that I did. Each day I was in charge brought new discussion to the account on person centred care work being done in NHS Wales and beyond. I also strengthened one existing working relationship online by connecting with Dr Richard Osborne on Twitter after he spoke at an 1000 Lives Improvement event during the week. I may have even set the ball rolling to invite astronaut Dr Dave Williams back to Wales to come and speak, just by sharing videos from when he last came to speak to us in 2012.
I’m pleased to announce my passion has been reignited for Twitter and I am really looking forward to keeping up with My Working Week as my fellow colleagues take control and contribute to the project, if you have any questions you’d like to ask me, you know where I can be found: Twitter! Thanks to everyone who kept me company and got involved in my week.
We’ve put together a Storify so you can take a look back at what I got up to during my week in charge of the account, including the conversations around person centred care – feel free to reply to any Tweets and carry on the conversation.
Sarah Puntoni (@SarahPuntoni), Healthcare Improvement Lead Officer here at 1000 Lives Improvement.
My Working Week returns in March – more details on who will be taking charge are coming soon.