In the wake of the Francis Report in England and Trusted to Care here in Wales, getting improvement and patient safety messages across to all healthcare staff is essential.
We need to communicate these both as national priorities and within individual health organisations. But doing it is a challenge.
Exploring the role of communications in quality improvement is a new paper from colleagues who were involved in the 1000 Lives Campaign. It describes the importance of large campaigns (in this case, a national campaign) and a framework for communications to support those initiatives.